William's Candy Shop: A Timeless Sweet Retreat in Coney Island

Williams Candy Shop is a classic Coney Island spot that brings back a real sense of nostalgia. They’ve got a huge selection of treats — from Italian ices to fresh cotton candy, candy apples, and rows of different candies that make it hard to choose. Everything feels fun, colorful, and full of that old-school boardwalk charm. It’s only a short walk from the beach and the train station, so it’s the perfect stop before or after spending time on the boardwalk. A real neighborhood gem that keeps the tradition of sweet shops alive in Brooklyn.

Absolutely amazing candy shop with a large selection of goodies Very nice and kind service here ! Thanks a lot !

The staff was so sweet and patient while my mom and I got ourselves together to decide what we wanted. Of course we stuck with the classic pistachio soft serve which was yummy!

Glad I stopped by before NYC gets too cold for outdoor ice cream; that Banana Soft Serve ice cream was sensational. I had to get a 2nd one, dipped in chocolate that time. Delicious and unique either way.

And this candy shop was really cute! We tried the banana pistachio ice cream and loved it, make sure to get sprinkles. All of the candy there was very good our favorite was the chocolate covered gummy bears. I wish I would’ve tried one of the caramel apples but I guess I can do that next time. The store was very clean and prices seem reasonable

Williams Candy Shop is a must see for anyone visiting Coney Island. Located next to Nathan's Famous, this candy shop is a nostalgic gem that captures the essence of an old neighborhood candy shop. With its wide selection of handmade candies, caramel apples and other sugary delights, Williams Candy Shop offers a sweet experience that delights both children and adults. Product Selection: The variety of sweets available from Williams Candy Shop is impressive. You'll find everything from classic caramel apples and chocolate-covered apples, to toasted marshmallows, to cotton candy canes. The shop is famous for its homemade sweets, such as taffy, hard candies and chocolate sweets. Furthermore, the selection of gummies, lollipops and liquorices is vast and colourful, offering a real feast for the eyes and the palate. Quality and Taste: The quality of Williams' desserts is unparalleled. Each candy is made with fresh, high-quality ingredients, ensuring rich, authentic flavors. Caramel apples are crunchy and delicious, covered in a perfect layer of caramel or chocolate. The hard candies and toffees are carefully crafted, offering a nostalgic flavor reminiscent of times gone by. Atmosphere and Decorations: Entering Williams Candy Shop is like stepping back in time. The retro decor, with bright signs and shelves full of colorful sweets, creates a welcoming and joyful atmosphere. The sweet scent of freshly made sweets envelops visitors as soon as they cross the threshold, making the experience even more immersive and pleasant. The shop is small but charming, with a layout that makes it easy to discover new sweets at every turn. Customer care: The staff at Williams Candy Shop are friendly and passionate. Always ready to offer advice and answer questions, employees contribute to a welcoming, family atmosphere. Their knowledge of the products and willingness to have some specialties tasted make the shopping experience even more pleasant and personalized. Price: Williams Candy Shop's prices are reasonable and accessible, especially considering the artisanal quality of the products. Whether you're looking for a little treat for yourself or a special gift for someone, you're sure to find something that fits your budget.

Great place for any kind of candy - especially candied/caramel apples! A colorful place to look at it even if you don't buy anything. Right next to Nathan's Original Hot Dogs, so grab lunch and dessert, then head to the boardwalk.

Great place to go. So many great selections. I’ve been eating the cotton candy here since was a kid. Really a great place because feels like Coney Island when you go here.